Implementing Network Offset Pricing is straightforward — but your staff needs to be comfortable explaining it. Here's a 15-minute training framework that prepares your team for day one.
The 3-Sentence Explanation
Train every employee to explain the pricing model in three sentences or fewer:
"We offer two payment options — a cash price and a card price. The card price includes a small amount that covers the cost of card processing. You're welcome to pay either way."
That's it. Most customers don't need more than this.
The Common Questions Script
Q: "Why are there two prices?"
A: "The cash price is our base price. The card price includes the cost of processing the card payment. You choose whichever works best for you."
Q: "Is this a surcharge?"
A: "No — both prices are displayed upfront so you can choose before you pay. A surcharge would be added at checkout."
Q: "Do you have to do this?"
A: "Card processing costs our business thousands of dollars a year. This pricing model lets us keep our base prices lower while giving customers the choice of how to pay."
Q: "That's annoying." (rare)
A: "I understand. You're welcome to pay either way — the choice is yours."
The Do's and Don'ts
- Present both options neutrally: "Cash or card?"
- Point to the signage if customers ask questions
- Be confident and matter-of-fact
- Apologize for the pricing model
- Say "we have to charge extra for cards" (you're not charging extra — you're displaying two prices)
- Pressure customers toward one payment method
The Timeline
- Day 1–2: Staff may feel nervous. This is normal.
- Day 3–5: Comfort level increases as customers react neutrally.
- Week 2: It feels completely normal for everyone.
Jessica N. creates content for business owners just starting their payment processing journey. She previously ran onboarding programs at a merchant services company and understands the questions new merchants ask.
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The first step to reducing your processing costs is understanding exactly what you are paying today. Request a free statement analysis and we will show you a side-by-side comparison of your current costs versus what you could save with Network Offset Pricing.