eCommerce Processing That Saves You 35% on Every Order

Cart abandonment rates average 70.19% across eCommerce (Baymard Institute, 2024 meta-analysis of 49 studies), and payment-related friction is the leading controllable cause. Among shoppers who abandon after reaching checkout, 22% cite a checkout process that was "too long or complicated," 13% cite insufficient payment methods, and 9% cite concerns about payment security. For a store generating $200,000/month in potential checkout revenue, these payment-specific abandonment factors represent $44,000–$88,000 in unrealized monthly sales. Every additional form field, redirect, or authentication step compounds drop-off.

Subscription and recurring billing models face a separate revenue leak: involuntary churn from failed payments. Industry data shows 20–40% of subscription churn is involuntary — caused by expired cards, insufficient funds, or issuer declines rather than customer intent to cancel (ProfitWell, 2024 Subscription Benchmark Report). For a DTC brand with $50,000/month in recurring revenue, that translates to $3,000–$6,000/month lost to payment failures alone. Smart retry logic that re-attempts charges based on decline reason codes (hard decline vs. soft decline) and automatic card updater services that refresh expired credentials recover 15–25% of otherwise-lost recurring revenue without any customer interaction.

Cross-border complexity adds another dimension for growing stores. International cards carry interchange rates 0.5–1.5% higher than domestic transactions. Currency conversion fees from generic processors add another 1–3% on top. Merchants selling internationally on flat-rate pricing absorb these elevated costs invisibly — the processor charges the same 2.9%, but pays higher interchange to the issuing bank, squeezing their own margin and often triggering account reviews or reserve holds on high-international-mix merchants. Transparent pricing surfaces these costs so merchants can make informed decisions about international pricing strategy.